Embarking on virtual journeys: the evolutionary dynamics of travel vlogs and the integration of virtual reality
A travel vlog is short for a travel video blog, which includes footage of the vlogger exploring different places, trying local foods, engaging in different activities, and interacting with the local culture. It plays a significant role in tourism by influencing and inspiring potential travellers. It...
| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
IGI Global Scientific Publishing
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116913/ http://psasir.upm.edu.my/id/eprint/116913/1/116913.pdf |
| Summary: | A travel vlog is short for a travel video blog, which includes footage of the vlogger exploring different places, trying local foods, engaging in different activities, and interacting with the local culture. It plays a significant role in tourism by influencing and inspiring potential travellers. It is a powerful tool for promoting destinations, influencing travel decisions, and fostering a global community of adventure-seekers. Travel vlogs are commonly shared on video-sharing platforms such as YouTube and social media. This chapter delves into the evolutionary journey of travel vlogs, examining their roots in traditional word-of-mouth communication and their progression through electronic word-of-mouth (e-WoM), online consumer reviews (OCRs), and travel blogs. The chapter envisions the potential of virtual reality (VR) to redefine how travel stories are told and foster a deeper connection between creators and viewers. Finally, this study highlights the significance of travel vlogs in the tourism industry. |
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