Enhancing Multilingual Environment services at the University of Derby: a reflective commentary and marketing analysis
This research focuses on the implementation of Multilingual Environment services at the University of Derby, aimed at enhancing customer satisfaction and organizational development. The study encompasses a reflective commentary and marketing analysis, evaluating the features, servuction, services th...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IJSAB International
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/116912/ http://psasir.upm.edu.my/id/eprint/116912/1/116912.pdf |
| _version_ | 1848867117225476096 |
|---|---|
| author | Li, Le Ismail, Noor Azlin Chong, Choo Wei Zeng, Jian Hua Ma, Qing Qing |
| author_facet | Li, Le Ismail, Noor Azlin Chong, Choo Wei Zeng, Jian Hua Ma, Qing Qing |
| author_sort | Li, Le |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This research focuses on the implementation of Multilingual Environment services at the University of Derby, aimed at enhancing customer satisfaction and organizational development. The study encompasses a reflective commentary and marketing analysis, evaluating the features, servuction, services theatre, and promotion strategies of the new services. Through the application of Lovelock’s classification of services and the servuction Framework, the study analyzes the intangibility, inseparability, variability, perishability, and rental/access factors of the Multilingual Environment services. Anticipated potential problems are identified, and solutions are proposed to address staff emotional issues and ensure effective service delivery. Additionally, a comprehensive marketing mix strategy, including product, price, place, promotion, people, process, and physical evidence, is developed to promote the new services. Furthermore, a reflective commentary highlights the necessary skills and knowledge for effective management, emphasizing the importance of time management, communication, critical thinking, and problem-solving abilities. Overall, this research provides valuable insights into the implementation of Multilingual Environment services, offering recommendations for improvement and emphasizing the potential for enhancing customer satisfaction and organizational success at the University of Derby. |
| first_indexed | 2025-11-15T14:31:24Z |
| format | Article |
| id | upm-116912 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:31:24Z |
| publishDate | 2024 |
| publisher | IJSAB International |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1169122025-04-18T00:13:51Z http://psasir.upm.edu.my/id/eprint/116912/ Enhancing Multilingual Environment services at the University of Derby: a reflective commentary and marketing analysis Li, Le Ismail, Noor Azlin Chong, Choo Wei Zeng, Jian Hua Ma, Qing Qing This research focuses on the implementation of Multilingual Environment services at the University of Derby, aimed at enhancing customer satisfaction and organizational development. The study encompasses a reflective commentary and marketing analysis, evaluating the features, servuction, services theatre, and promotion strategies of the new services. Through the application of Lovelock’s classification of services and the servuction Framework, the study analyzes the intangibility, inseparability, variability, perishability, and rental/access factors of the Multilingual Environment services. Anticipated potential problems are identified, and solutions are proposed to address staff emotional issues and ensure effective service delivery. Additionally, a comprehensive marketing mix strategy, including product, price, place, promotion, people, process, and physical evidence, is developed to promote the new services. Furthermore, a reflective commentary highlights the necessary skills and knowledge for effective management, emphasizing the importance of time management, communication, critical thinking, and problem-solving abilities. Overall, this research provides valuable insights into the implementation of Multilingual Environment services, offering recommendations for improvement and emphasizing the potential for enhancing customer satisfaction and organizational success at the University of Derby. IJSAB International 2024-02-20 Article PeerReviewed text en cc_by_nc_4 http://psasir.upm.edu.my/id/eprint/116912/1/116912.pdf Li, Le and Ismail, Noor Azlin and Chong, Choo Wei and Zeng, Jian Hua and Ma, Qing Qing (2024) Enhancing Multilingual Environment services at the University of Derby: a reflective commentary and marketing analysis. International Journal of Science and Business, 32 (1). pp. 122-135. ISSN 2521-3040; eISSN: 2520-4750 https://www.ijsab.com/volume-32-issue-1/6552 10.58970/ijsb.2300 |
| spellingShingle | Li, Le Ismail, Noor Azlin Chong, Choo Wei Zeng, Jian Hua Ma, Qing Qing Enhancing Multilingual Environment services at the University of Derby: a reflective commentary and marketing analysis |
| title | Enhancing Multilingual Environment services at the University of Derby: a reflective commentary and marketing analysis |
| title_full | Enhancing Multilingual Environment services at the University of Derby: a reflective commentary and marketing analysis |
| title_fullStr | Enhancing Multilingual Environment services at the University of Derby: a reflective commentary and marketing analysis |
| title_full_unstemmed | Enhancing Multilingual Environment services at the University of Derby: a reflective commentary and marketing analysis |
| title_short | Enhancing Multilingual Environment services at the University of Derby: a reflective commentary and marketing analysis |
| title_sort | enhancing multilingual environment services at the university of derby: a reflective commentary and marketing analysis |
| url | http://psasir.upm.edu.my/id/eprint/116912/ http://psasir.upm.edu.my/id/eprint/116912/ http://psasir.upm.edu.my/id/eprint/116912/ http://psasir.upm.edu.my/id/eprint/116912/1/116912.pdf |