When income isn't a factor, what makes Kuala Lumpur's upper-class (T20) households happy? the role of generosity and social support
Easterlin Paradox theory suggests that individuals with the highest incomes do not get happier as they get richer. If this is the case for Malaysians, what else can bring them happiness? This study adopted the World Happiness Report (WHR) research paradigm to examine the impact of generosity and soc...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Malaysian Consumer and Family Economics Association
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116854/ http://psasir.upm.edu.my/id/eprint/116854/1/116854.pdf |
| _version_ | 1848867105710014464 |
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| author | Burhan, Nik Ahmad Sufian Sabri, Mohamad Fazli Baharuddin, Najwa Hamsan, Hanina H. Charansarn, Arina |
| author_facet | Burhan, Nik Ahmad Sufian Sabri, Mohamad Fazli Baharuddin, Najwa Hamsan, Hanina H. Charansarn, Arina |
| author_sort | Burhan, Nik Ahmad Sufian |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Easterlin Paradox theory suggests that individuals with the highest incomes do not get happier as they get richer. If this is the case for Malaysians, what else can bring them happiness? This study adopted the World Happiness Report (WHR) research paradigm to examine the impact of generosity and social support on the happiness of 334 individuals from high-income households (T20) in Kuala Lumpur. The data were collected using a homogeneous convenience sample method and analyzed with robust regressions. Results revealed that while income increases from T1 to T2 had non-significant impact on happiness among T20s, generosity and social support had significant positive effects. Finally, our findings imply that policymakers should create policies that promote individuals to help one another socially and be more generous to those in need. This approach may increase societal social capital and happiness even further. |
| first_indexed | 2025-11-15T14:31:13Z |
| format | Article |
| id | upm-116854 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:31:13Z |
| publishDate | 2024 |
| publisher | Malaysian Consumer and Family Economics Association |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1168542025-04-17T01:57:43Z http://psasir.upm.edu.my/id/eprint/116854/ When income isn't a factor, what makes Kuala Lumpur's upper-class (T20) households happy? the role of generosity and social support Burhan, Nik Ahmad Sufian Sabri, Mohamad Fazli Baharuddin, Najwa Hamsan, Hanina H. Charansarn, Arina Easterlin Paradox theory suggests that individuals with the highest incomes do not get happier as they get richer. If this is the case for Malaysians, what else can bring them happiness? This study adopted the World Happiness Report (WHR) research paradigm to examine the impact of generosity and social support on the happiness of 334 individuals from high-income households (T20) in Kuala Lumpur. The data were collected using a homogeneous convenience sample method and analyzed with robust regressions. Results revealed that while income increases from T1 to T2 had non-significant impact on happiness among T20s, generosity and social support had significant positive effects. Finally, our findings imply that policymakers should create policies that promote individuals to help one another socially and be more generous to those in need. This approach may increase societal social capital and happiness even further. Malaysian Consumer and Family Economics Association 2024-12 Article PeerReviewed text en cc_by_sa_4 http://psasir.upm.edu.my/id/eprint/116854/1/116854.pdf Burhan, Nik Ahmad Sufian and Sabri, Mohamad Fazli and Baharuddin, Najwa and Hamsan, Hanina H. and Charansarn, Arina (2024) When income isn't a factor, what makes Kuala Lumpur's upper-class (T20) households happy? the role of generosity and social support. Malaysian Journal of Consumer and Family Economics, 33. pp. 157-181. ISSN 1511-2802; eISSN : 2948-4189 https://www.majcafe.com/when-income-isnt-a-factor-what-makes-kuala-lumpurs-upper-class-t20-households-happy-the-role-of-generosity-and-social-support/ 10.60016/majcafe.v33.06 |
| spellingShingle | Burhan, Nik Ahmad Sufian Sabri, Mohamad Fazli Baharuddin, Najwa Hamsan, Hanina H. Charansarn, Arina When income isn't a factor, what makes Kuala Lumpur's upper-class (T20) households happy? the role of generosity and social support |
| title | When income isn't a factor, what makes Kuala Lumpur's upper-class (T20) households happy? the role of generosity and social support |
| title_full | When income isn't a factor, what makes Kuala Lumpur's upper-class (T20) households happy? the role of generosity and social support |
| title_fullStr | When income isn't a factor, what makes Kuala Lumpur's upper-class (T20) households happy? the role of generosity and social support |
| title_full_unstemmed | When income isn't a factor, what makes Kuala Lumpur's upper-class (T20) households happy? the role of generosity and social support |
| title_short | When income isn't a factor, what makes Kuala Lumpur's upper-class (T20) households happy? the role of generosity and social support |
| title_sort | when income isn't a factor, what makes kuala lumpur's upper-class (t20) households happy? the role of generosity and social support |
| url | http://psasir.upm.edu.my/id/eprint/116854/ http://psasir.upm.edu.my/id/eprint/116854/ http://psasir.upm.edu.my/id/eprint/116854/ http://psasir.upm.edu.my/id/eprint/116854/1/116854.pdf |