The impact of Hallyu globalization on attitudes and behavior of Malaysians

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The impact of Hallyu globalization on attitudes and behavior of Malaysians

This study investigates how Hallyu culture influences Malaysian attitudes and behaviours, focusing on K-pop, K-dramas, Korean culture, and style. Hallyu, or the Korean Wave, encompasses South Korean music, dramas, fashion, and cuisine, globally. By distributing surveys on social media platforms, the...

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Bibliographic Details
Main Authors:	Azmi Murad, Masrah Azrifah, Nasharuddin, Nurul Amelina, Roslan, Muhammad Amirul Asyraaf
Format:	Article
Language:	English
Published:	UiTM 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/116798/ http://psasir.upm.edu.my/id/eprint/116798/1/116798.pdf

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