The impact of Hallyu globalization on attitudes and behavior of Malaysians
This study investigates how Hallyu culture influences Malaysian attitudes and behaviours, focusing on K-pop, K-dramas, Korean culture, and style. Hallyu, or the Korean Wave, encompasses South Korean music, dramas, fashion, and cuisine, globally. By distributing surveys on social media platforms, the...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UiTM
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/116798/ http://psasir.upm.edu.my/id/eprint/116798/1/116798.pdf |
| _version_ | 1848867093770928128 |
|---|---|
| author | Azmi Murad, Masrah Azrifah Nasharuddin, Nurul Amelina Roslan, Muhammad Amirul Asyraaf |
| author_facet | Azmi Murad, Masrah Azrifah Nasharuddin, Nurul Amelina Roslan, Muhammad Amirul Asyraaf |
| author_sort | Azmi Murad, Masrah Azrifah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study investigates how Hallyu culture influences Malaysian attitudes and behaviours, focusing on K-pop, K-dramas, Korean culture, and style. Hallyu, or the Korean Wave, encompasses South Korean music, dramas, fashion, and cuisine, globally. By distributing surveys on social media platforms, the research gathered data from 219 respondents on demographics, Hallyu engagement, and consumption patterns among Malaysians. Results showed a strong preference for K-pop and K-dramas, with streaming platforms being the primary access method. Many respondents also embraced Korean cuisine, fashion, and beauty products influenced by Hallyu. The study highlights Hallyu's significant impact on Malaysian society and culture, emphasising varied engagement levels from digital consumption to active participation in cultural events. Future research could explore specific aspects like K-pop fandom using qualitative methods for deeper insights. |
| first_indexed | 2025-11-15T14:31:01Z |
| format | Article |
| id | upm-116798 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:31:01Z |
| publishDate | 2024 |
| publisher | UiTM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1167982025-05-05T02:52:37Z http://psasir.upm.edu.my/id/eprint/116798/ The impact of Hallyu globalization on attitudes and behavior of Malaysians Azmi Murad, Masrah Azrifah Nasharuddin, Nurul Amelina Roslan, Muhammad Amirul Asyraaf This study investigates how Hallyu culture influences Malaysian attitudes and behaviours, focusing on K-pop, K-dramas, Korean culture, and style. Hallyu, or the Korean Wave, encompasses South Korean music, dramas, fashion, and cuisine, globally. By distributing surveys on social media platforms, the research gathered data from 219 respondents on demographics, Hallyu engagement, and consumption patterns among Malaysians. Results showed a strong preference for K-pop and K-dramas, with streaming platforms being the primary access method. Many respondents also embraced Korean cuisine, fashion, and beauty products influenced by Hallyu. The study highlights Hallyu's significant impact on Malaysian society and culture, emphasising varied engagement levels from digital consumption to active participation in cultural events. Future research could explore specific aspects like K-pop fandom using qualitative methods for deeper insights. UiTM 2024-07-31 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/116798/1/116798.pdf Azmi Murad, Masrah Azrifah and Nasharuddin, Nurul Amelina and Roslan, Muhammad Amirul Asyraaf (2024) The impact of Hallyu globalization on attitudes and behavior of Malaysians. e-journal of media and society, 7 (3). pp. 121-145. ISSN 2682-9193 file:///C:/Users/admin/Desktop/Article%20Download/116798.pdf |
| spellingShingle | Azmi Murad, Masrah Azrifah Nasharuddin, Nurul Amelina Roslan, Muhammad Amirul Asyraaf The impact of Hallyu globalization on attitudes and behavior of Malaysians |
| title | The impact of Hallyu globalization on attitudes and behavior of Malaysians |
| title_full | The impact of Hallyu globalization on attitudes and behavior of Malaysians |
| title_fullStr | The impact of Hallyu globalization on attitudes and behavior of Malaysians |
| title_full_unstemmed | The impact of Hallyu globalization on attitudes and behavior of Malaysians |
| title_short | The impact of Hallyu globalization on attitudes and behavior of Malaysians |
| title_sort | impact of hallyu globalization on attitudes and behavior of malaysians |
| url | http://psasir.upm.edu.my/id/eprint/116798/ http://psasir.upm.edu.my/id/eprint/116798/ http://psasir.upm.edu.my/id/eprint/116798/1/116798.pdf |