Purchasing celebrity-endorsed brands as a way of self-presentation

QR Code

Purchasing celebrity-endorsed brands as a way of self-presentation

The effectiveness of celebrity endorsement is a much-discussed topic in marketing, and this article aims to relate the celebrity's status, reputation and congruence with the consumer's ideal self to the brand's status, reputation and congruence to the consumers' ideal self. Thus,...

Full description

Bibliographic Details
Main Authors:	Yue, Xiaofan, Abdullah, Nawal Hanim, Ali, Mass Hareeza, Raja Yusof, Raja Nerina
Format:	Article
Published:	Inderscience Publishers 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/116687/

Similar Items

The impact of celebrity endorsement on followers’ impulse purchasing
by: Yue, Xiaofan, et al.
Published: (2022)

Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand
by: Modi, Shweta
Published: (2007)

Celebrity Endorsements: Influence and Effectiveness on consumers’ purchase intentions.
by: Devidasani, Neha
Published: (2010)

Celebrity endorsements in India
by: Dalal, Aadit
Published: (2017)

The Impact of Celebrity Endorsements on Consumer Purchase Behaviour: An Indian Perspective
by: Udhwani, Hiten
Published: (2011)

Downside of Celebrity Endorsement and Its Effect on Purchasing Pattern of Consumers
by: Kumar, Vaibhav
Published: (2009)

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
by: Arman, Ahmad, et al.
Published: (2019)

Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
by: Sharma, Piyush, et al.
Published: (2021)

The influences of celebrity endorsements on consumers' purchase intentions toward sports equipment
by: Chong, Wei Ni
Published: (2024)

A Study on the Impact of Celebrity Endorsement on the Indian Consumers Purchase Decision
by: Suresh Jain, Rohit
Published: (2008)

Impact of Celebrity Endorsement on the Purchasing Intentions among Young Adults in Malaysia
by: Chen, Can
Published: (2014)

The impact of celebrity endorsement on young adult’s purchase intention of cosmetic products
by: Tam, Kah Yean
Published: (2022)

The Effectiveness of Celebrity Endorsement in India
by: Surana, Rajni
Published: (2008)

Effectiveness of celebrity endorsement in India
by: Kaur, Rajbir
Published: (2014)

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects
by: Bergkvist, Lars, et al.
Published: (2015)

The effects of celebrity endorsement on brand reputation and consumer behaviour among UTAR students
by: Foo, Nicolette Ni En
Published: (2024)

The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them.
by: Nguyen, Phuong
Published: (2012)

THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON PURCHASING: A STUDY AMONG UNIVERSITY OF GHANA STUDENTS
by: CHIMSAH, MILLICENT SAMIRAH
Published: (2016)

Celebrity Endorsement in the Airline Industry of Malaysia
by: Md Zibran, Ibn Atique
Published: (2014)

The effectiveness of social media influences and celebrity endorser on the Smartphone users’ brand choice behavior
by: Kalam, Abul
Published: (2023)

The efficacy of celebrity endorsement towards youngsters in purchase decisions / Syara Izreen Mohd Shahrir
by: Mohd Shahrir, Syara Izreen
Published: (2020)

The influence of internet celebrities on consumers' purchase intention and its educational significance
by: Hu, Jimin, et al.
Published: (2023)

Impact of Celebrity Brand Endorsements on Decision Making of British- Indian Community: An Inter-Generational Comparison
by: Sharma, Abhilasha
Published: (2011)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat
by: Samat, Norafifi
Published: (2014)

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
by: Phang, Ing
Published: (2001)

The Impact of Celebrity Endorsement on Consumers' Behavioral Intention
by: Wu, You Li
Published: (2010)

Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace
by: Gan, Wenqian
Published: (2006)

A Case Study Of "Maxis" Celebrity Endorsement
by: Serpoosh, Majid
Published: (2006)

Does celebrity endorsements have an impact or influence the purchase intention or buying behaviour of the youth in India
by: Khanna, Sneha
Published: (2012)

Islam as moderating variable between celebrity endorsement influence on attitude towards advertisements and purchase intention
by: Moses, Ibrahim Oyewole, et al.
Published: (2018)

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

Malaysian female users’ purchase intentions of celebrity-endorsed products on Instagram: A parasocial interaction perspective
by: Tengku Mohd Azzman, Tengku Siti Aisha, et al.
Published: (2020)

Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam
by: Roslam, Rusydee Aqim
Published: (2018)

THE IMPACT OF CELEBRITY ENDORSEMENTS IN INDIA A HOUSEWIFE’S PERSPECTIVE
by: Khan, Shahira
Published: (2011)

Endorser credibility and its influence on the attitude toward social media advertisement in Malaysia
by: Samat, Muhammad Faizal, et al.
Published: (2015)

The celebrity endorsement industry: adapting to Web 2.0 and beyond
by: Raphael, Jackie
Published: (2013)

Celebrity Endorsements: Effects and Impact from Indian Consumers' Perspective
by: Udhwani, Rahul
Published: (2013)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie
by: Raynie, Izzah
Published: (2013)

Impact of celebrity-endorsed environmental advertisements on green economy development
by: Li, Mengyu, et al.
Published: (2022)

The influence of celebrity endorsement on college students' purchase intention towards cosmetics in Central China—An empirical study on Henan Province
by: Liang, Jiamei
Published: (2022)