Influence of Chinese cultural values on consumer decision-making: a PRISMA-based systematic review

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Influence of Chinese cultural values on consumer decision-making: a PRISMA-based systematic review

Employing the preferred reporting items for systematic reviews and metaanalyses (PRISMA) methodology, this study provides an incisive exploration into the nexus between traditional Chinese cultural values and their impact on consumer decision-making processes. The central objective was to ascertain...

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Bibliographic Details
Main Authors:	Wang, Na, Zainal Abidin, Sazrinee, Shaari, Nazlina
Format:	Article
Language:	English
Published:	Institute of Advanced Science Extension (IASE) 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/116674/ http://psasir.upm.edu.my/id/eprint/116674/1/116674.pdf

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