Influence of Chinese cultural values on consumer decision-making: a PRISMA-based systematic review
Employing the preferred reporting items for systematic reviews and metaanalyses (PRISMA) methodology, this study provides an incisive exploration into the nexus between traditional Chinese cultural values and their impact on consumer decision-making processes. The central objective was to ascertain...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Advanced Science Extension (IASE)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116674/ http://psasir.upm.edu.my/id/eprint/116674/1/116674.pdf |
| _version_ | 1848867065805406208 |
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| author | Wang, Na Zainal Abidin, Sazrinee Shaari, Nazlina |
| author_facet | Wang, Na Zainal Abidin, Sazrinee Shaari, Nazlina |
| author_sort | Wang, Na |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Employing the preferred reporting items for systematic reviews and metaanalyses (PRISMA) methodology, this study provides an incisive exploration into the nexus between traditional Chinese cultural values and their impact on consumer decision-making processes. The central objective was to ascertain the degree to which these ingrained cultural values shape purchasing behaviors. Our systematic review discerns a pronounced effect of these cultural tenets on consumer choices within the Chinese market. It reveals that the purchasing decisions of Chinese consumers are inextricably linked to specific cultural value orientations. For enterprises seeking to penetrate or thrive in this market, a nuanced comprehension of these cultural dimensions is imperative for crafting successful marketing strategies and customer engagement approaches. The findings of this research are instrumental in offering crucial insights for aligning business strategies with the unique preferences and behavioral patterns of Chinese consumers. |
| first_indexed | 2025-11-15T14:30:35Z |
| format | Article |
| id | upm-116674 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:30:35Z |
| publishDate | 2024 |
| publisher | Institute of Advanced Science Extension (IASE) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1166742025-04-14T08:41:41Z http://psasir.upm.edu.my/id/eprint/116674/ Influence of Chinese cultural values on consumer decision-making: a PRISMA-based systematic review Wang, Na Zainal Abidin, Sazrinee Shaari, Nazlina Employing the preferred reporting items for systematic reviews and metaanalyses (PRISMA) methodology, this study provides an incisive exploration into the nexus between traditional Chinese cultural values and their impact on consumer decision-making processes. The central objective was to ascertain the degree to which these ingrained cultural values shape purchasing behaviors. Our systematic review discerns a pronounced effect of these cultural tenets on consumer choices within the Chinese market. It reveals that the purchasing decisions of Chinese consumers are inextricably linked to specific cultural value orientations. For enterprises seeking to penetrate or thrive in this market, a nuanced comprehension of these cultural dimensions is imperative for crafting successful marketing strategies and customer engagement approaches. The findings of this research are instrumental in offering crucial insights for aligning business strategies with the unique preferences and behavioral patterns of Chinese consumers. Institute of Advanced Science Extension (IASE) 2024 Article PeerReviewed text en cc_by_nc_nd_4 http://psasir.upm.edu.my/id/eprint/116674/1/116674.pdf Wang, Na and Zainal Abidin, Sazrinee and Shaari, Nazlina (2024) Influence of Chinese cultural values on consumer decision-making: a PRISMA-based systematic review. International Journal of Advanced and Applied Sciences, 11 (1). pp. 78-86. ISSN 2313-626X; eISSN: 2313-3724 https://www.science-gate.com/IJAAS/2024/V11I1/1021833ijaas202401009.html 10.21833/ijaas.2024.01.009 |
| spellingShingle | Wang, Na Zainal Abidin, Sazrinee Shaari, Nazlina Influence of Chinese cultural values on consumer decision-making: a PRISMA-based systematic review |
| title | Influence of Chinese cultural values on consumer decision-making: a PRISMA-based systematic review |
| title_full | Influence of Chinese cultural values on consumer decision-making: a PRISMA-based systematic review |
| title_fullStr | Influence of Chinese cultural values on consumer decision-making: a PRISMA-based systematic review |
| title_full_unstemmed | Influence of Chinese cultural values on consumer decision-making: a PRISMA-based systematic review |
| title_short | Influence of Chinese cultural values on consumer decision-making: a PRISMA-based systematic review |
| title_sort | influence of chinese cultural values on consumer decision-making: a prisma-based systematic review |
| url | http://psasir.upm.edu.my/id/eprint/116674/ http://psasir.upm.edu.my/id/eprint/116674/ http://psasir.upm.edu.my/id/eprint/116674/ http://psasir.upm.edu.my/id/eprint/116674/1/116674.pdf |