Design complexity: assessing cross-modal correspondence between complex food images and the desire to eat

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Design complexity: assessing cross-modal correspondence between complex food images and the desire to eat

Customers' visualization influences their choice of foods based on the appearance and presentation of food images in marketing communication. Despite the momentous role of complex food images in gaining consumers' attention, the propositions of complex food image effects are rare in sensor...

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Bibliographic Details
Main Authors:	Nwankwo-Ojionu, Chimeziem Elijah, Adzharuddin, Nor Azura, Waheed, Moniza, Mohd Khir, Azlina, Elijah, Emem Chimeziem
Format:	Article
Language:	English
Published:	Instituto Superior de Entre Douro e Vouga 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/116624/ http://psasir.upm.edu.my/id/eprint/116624/1/116624.pdf

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