A 10 years systematic review on corporate visual identity element color impact on purchase intention

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A 10 years systematic review on corporate visual identity element color impact on purchase intention

Purpose – This study examines the impact of color on purchase intention, reviewing research from the past decade. The aim is to identify mediating variables between color and purchase intention and develop a theoretical model linking color to consumer responses. Design/methodology/approach – A syste...

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Bibliographic Details
Main Authors:	Liang, Lyu, Zainal Abidin, Sazrinee, Shaari, Nazlina, Yahaya, Mohd Faiz, Jing, Lyu
Format:	Article
Language:	English
Published:	Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/116608/ http://psasir.upm.edu.my/id/eprint/116608/1/116608.pdf

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