The nexus between advertising and trust: conceptual review in the context of halal food, Malaysia
The rapidly expanding halal food market attracts both Muslim and non-Muslim consumers concerned with food safety and purity. This paper reviews existing research, focusing on advertising's pivotal role in meeting surging halal food demand and addressing challenges impacting consumer trust. Adve...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/116521/ http://psasir.upm.edu.my/id/eprint/116521/1/116521.pdf |