Online sexism in the German-speaking Twitter community
The impact of movements that gain momentum worldwide by virtue of hashtags, such as #MeToo, varies across countries owing to linguistic and cultural differences, among others. Nevertheless, online sexism remains a pervasive issue, particularly on social media platforms. This study aimed to examine t...
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| Format: | Article |
| Language: | English |
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Silpakorn University
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116461/ http://psasir.upm.edu.my/id/eprint/116461/1/116461.pdf |
| _version_ | 1848867009253605376 |
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| author | Yen, Jacqueline Fong Tze Mohd Jalis, Farhana Muslim Omar, Noritah |
| author_facet | Yen, Jacqueline Fong Tze Mohd Jalis, Farhana Muslim Omar, Noritah |
| author_sort | Yen, Jacqueline Fong Tze |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The impact of movements that gain momentum worldwide by virtue of hashtags, such as #MeToo, varies across countries owing to linguistic and cultural differences, among others. Nevertheless, online sexism remains a pervasive issue, particularly on social media platforms. This study aimed to examine the prevalence of online sexism in the German-speaking Twitter community based on the hashtag #sexismus from 2020 to 2022 andcategorize and analyze the various forms of online sexism in regard to #sexismus during the same period. Employing a mixed-method approach, this study collected and analyzed 8,242 relevant tweets of #sexismus, utilizing quantitative analysis to track tweet volume trends and qualitative thematic analysis to categorize the content into seven key themes: criticism on sexism, calls for changes and actions, personal experiences of sexism and sexual harassment, LGBTQ+, movements related, media representation, and no specification possible. Key findings reveal fluctuations in tweet volume within the criticism on sexism frame, with peaks in early 2022, and highlight that the most prevalent themes included sexism in the media (28% of tweets), sexism at work (19%), and patriarchy (15%). The results suggest that while online activism against sexism exists in the German-speaking community, audience engagement varies over time and across topics. This underscores the need for dedicated efforts to address sexism in various contexts, including media, workplaces, and broader societal structures. |
| first_indexed | 2025-11-15T14:29:41Z |
| format | Article |
| id | upm-116461 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:29:41Z |
| publishDate | 2024 |
| publisher | Silpakorn University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1164612025-04-09T00:14:39Z http://psasir.upm.edu.my/id/eprint/116461/ Online sexism in the German-speaking Twitter community Yen, Jacqueline Fong Tze Mohd Jalis, Farhana Muslim Omar, Noritah The impact of movements that gain momentum worldwide by virtue of hashtags, such as #MeToo, varies across countries owing to linguistic and cultural differences, among others. Nevertheless, online sexism remains a pervasive issue, particularly on social media platforms. This study aimed to examine the prevalence of online sexism in the German-speaking Twitter community based on the hashtag #sexismus from 2020 to 2022 andcategorize and analyze the various forms of online sexism in regard to #sexismus during the same period. Employing a mixed-method approach, this study collected and analyzed 8,242 relevant tweets of #sexismus, utilizing quantitative analysis to track tweet volume trends and qualitative thematic analysis to categorize the content into seven key themes: criticism on sexism, calls for changes and actions, personal experiences of sexism and sexual harassment, LGBTQ+, movements related, media representation, and no specification possible. Key findings reveal fluctuations in tweet volume within the criticism on sexism frame, with peaks in early 2022, and highlight that the most prevalent themes included sexism in the media (28% of tweets), sexism at work (19%), and patriarchy (15%). The results suggest that while online activism against sexism exists in the German-speaking community, audience engagement varies over time and across topics. This underscores the need for dedicated efforts to address sexism in various contexts, including media, workplaces, and broader societal structures. Silpakorn University 2024-12-20 Article PeerReviewed text en cc_by_nc_nd_4 http://psasir.upm.edu.my/id/eprint/116461/1/116461.pdf Yen, Jacqueline Fong Tze and Mohd Jalis, Farhana Muslim and Omar, Noritah (2024) Online sexism in the German-speaking Twitter community. Humanities, Arts and Social Sciences Studies, 24 (3). pp. 781-795. ISSN 2630-0079 https://so02.tci-thaijo.org/index.php/hasss/article/view/271061 10.69598/hasss.24.3.271061 |
| spellingShingle | Yen, Jacqueline Fong Tze Mohd Jalis, Farhana Muslim Omar, Noritah Online sexism in the German-speaking Twitter community |
| title | Online sexism in the German-speaking Twitter community |
| title_full | Online sexism in the German-speaking Twitter community |
| title_fullStr | Online sexism in the German-speaking Twitter community |
| title_full_unstemmed | Online sexism in the German-speaking Twitter community |
| title_short | Online sexism in the German-speaking Twitter community |
| title_sort | online sexism in the german-speaking twitter community |
| url | http://psasir.upm.edu.my/id/eprint/116461/ http://psasir.upm.edu.my/id/eprint/116461/ http://psasir.upm.edu.my/id/eprint/116461/ http://psasir.upm.edu.my/id/eprint/116461/1/116461.pdf |