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Wellness tourism experience and destination brand love

This study assessed various aspects of the wellness tourism experience in Thailand. A survey was conducted with a sample of 420 Chinese tourists. The findings revealed significant and insignificant effects of the wellness tourism experience on the development of destination brand love. Additionally,...

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Bibliographic Details
Main Authors:	Kim, Sung in, Al-Ansi, Amr, Lee, Jin-Soo, Chua, Bee-Lia, Phucharoen, Chayanon, Han, Heesup
Format:	Article
Published:	Routledge 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/116178/

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