Wellness tourism experience and destination brand love
This study assessed various aspects of the wellness tourism experience in Thailand. A survey was conducted with a sample of 420 Chinese tourists. The findings revealed significant and insignificant effects of the wellness tourism experience on the development of destination brand love. Additionally,...
| Main Authors: | , , , , , |
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| Format: | Article |
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Routledge
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116178/ |
| _version_ | 1848866942243307520 |
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| author | Kim, Sung in Al-Ansi, Amr Lee, Jin-Soo Chua, Bee-Lia Phucharoen, Chayanon Han, Heesup |
| author_facet | Kim, Sung in Al-Ansi, Amr Lee, Jin-Soo Chua, Bee-Lia Phucharoen, Chayanon Han, Heesup |
| author_sort | Kim, Sung in |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study assessed various aspects of the wellness tourism experience in Thailand. A survey was conducted with a sample of 420 Chinese tourists. The findings revealed significant and insignificant effects of the wellness tourism experience on the development of destination brand love. Additionally, it confirmed that barriers and destination familiarity play a vital role in shaping tourists’ responses and strengthening their affinity towards the destination brand. The results highlight tourists’ focus on comprehensive experiences rather than external dynamics like weather. This study suggests collaboration among stakeholders to enrich the overall travel experience and prioritize the emotional wellbeing of tourists. |
| first_indexed | 2025-11-15T14:28:37Z |
| format | Article |
| id | upm-116178 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T14:28:37Z |
| publishDate | 2024 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1161782025-04-21T03:15:16Z http://psasir.upm.edu.my/id/eprint/116178/ Wellness tourism experience and destination brand love Kim, Sung in Al-Ansi, Amr Lee, Jin-Soo Chua, Bee-Lia Phucharoen, Chayanon Han, Heesup This study assessed various aspects of the wellness tourism experience in Thailand. A survey was conducted with a sample of 420 Chinese tourists. The findings revealed significant and insignificant effects of the wellness tourism experience on the development of destination brand love. Additionally, it confirmed that barriers and destination familiarity play a vital role in shaping tourists’ responses and strengthening their affinity towards the destination brand. The results highlight tourists’ focus on comprehensive experiences rather than external dynamics like weather. This study suggests collaboration among stakeholders to enrich the overall travel experience and prioritize the emotional wellbeing of tourists. Routledge 2024-07-01 Article PeerReviewed Kim, Sung in and Al-Ansi, Amr and Lee, Jin-Soo and Chua, Bee-Lia and Phucharoen, Chayanon and Han, Heesup (2024) Wellness tourism experience and destination brand love. Journal of Travel and Tourism Marketing, 41 (7). pp. 988-1004. ISSN 1054-8408; eISSN: 1540-7306 https://www.tandfonline.com/doi/full/10.1080/10548408.2024.2369752 10.1080/10548408.2024.2369752 |
| spellingShingle | Kim, Sung in Al-Ansi, Amr Lee, Jin-Soo Chua, Bee-Lia Phucharoen, Chayanon Han, Heesup Wellness tourism experience and destination brand love |
| title | Wellness tourism experience and destination brand love |
| title_full | Wellness tourism experience and destination brand love |
| title_fullStr | Wellness tourism experience and destination brand love |
| title_full_unstemmed | Wellness tourism experience and destination brand love |
| title_short | Wellness tourism experience and destination brand love |
| title_sort | wellness tourism experience and destination brand love |
| url | http://psasir.upm.edu.my/id/eprint/116178/ http://psasir.upm.edu.my/id/eprint/116178/ http://psasir.upm.edu.my/id/eprint/116178/ |