Perception of Top Executives Towards the Relationship between Mission Statement Communication Variables and Firm Performance in Selected Public Listed Companies

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Perception of Top Executives Towards the Relationship between Mission Statement Communication Variables and Firm Performance in Selected Public Listed Companies

This study was undertaken to examine the perceptions of top executives of the relationships between the mission statement communication variables and firm performance in Malaysian. Despite the immense popularity of the concept of mission statement in the communication and management literature, l...

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Bibliographic Details
Main Author:	Chook, Ka Joo
Format:	Thesis
Language:	English English
Published:	2005
Subjects:	Communication in financial institutions - Mission statements
Online Access:	http://psasir.upm.edu.my/id/eprint/116/ http://psasir.upm.edu.my/id/eprint/116/1/548989_FBMK_2005_19.pdf

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