The role of emotional mediation in visitor experiences in art tourism: based on stimulus-organism-response model
Despite the growing body of research on the impact of art on emotions and psychology, there is limited exploration of the role of emotional factors in visitor experiences in art spaces. Therefore, this study focuses on the Stimulus-organism-response (SOR) model to investigate the relationship betwee...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/115731/ http://psasir.upm.edu.my/id/eprint/115731/1/115731.pdf |
| _version_ | 1848866849442234368 |
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| author | Hao, Yingyi Hasna, Mohd Fabian Abdul Aziz, Faziawati |
| author_facet | Hao, Yingyi Hasna, Mohd Fabian Abdul Aziz, Faziawati |
| author_sort | Hao, Yingyi |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Despite the growing body of research on the impact of art on emotions and psychology, there is limited exploration of the role of emotional factors in visitor experiences in art spaces. Therefore, this study focuses on the Stimulus-organism-response (SOR) model to investigate the relationship between visual stimuli and tourist satisfaction in art venues. The main objective is to gain a deeper understanding of the mechanisms of the emotions and responses of art tourists and to provide practical strategies and recommendations for planning and managing public art spaces. By obtaining data from 603 valid samples supported by field surveys and sample surveys, this study used structural equation modeling and multiple regression analysis to test the theoretical framework while analyzing the data in depth. The results show that the aesthetic experience mediates visual quality and tourists’ satisfaction, and cultural identity can moderate the relationship between visual quality and aesthetic experience. These findings will help managers better understand the importance of aesthetic experience in tourists’ responses and make a significant theoretical contribution and practical importance to enhancing tourist satisfaction in art tourism destinations. |
| first_indexed | 2025-11-15T14:27:08Z |
| format | Article |
| id | upm-115731 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:27:08Z |
| publishDate | 2024 |
| publisher | Springer |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1157312025-03-13T03:04:00Z http://psasir.upm.edu.my/id/eprint/115731/ The role of emotional mediation in visitor experiences in art tourism: based on stimulus-organism-response model Hao, Yingyi Hasna, Mohd Fabian Abdul Aziz, Faziawati Despite the growing body of research on the impact of art on emotions and psychology, there is limited exploration of the role of emotional factors in visitor experiences in art spaces. Therefore, this study focuses on the Stimulus-organism-response (SOR) model to investigate the relationship between visual stimuli and tourist satisfaction in art venues. The main objective is to gain a deeper understanding of the mechanisms of the emotions and responses of art tourists and to provide practical strategies and recommendations for planning and managing public art spaces. By obtaining data from 603 valid samples supported by field surveys and sample surveys, this study used structural equation modeling and multiple regression analysis to test the theoretical framework while analyzing the data in depth. The results show that the aesthetic experience mediates visual quality and tourists’ satisfaction, and cultural identity can moderate the relationship between visual quality and aesthetic experience. These findings will help managers better understand the importance of aesthetic experience in tourists’ responses and make a significant theoretical contribution and practical importance to enhancing tourist satisfaction in art tourism destinations. Springer 2024-11-03 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/115731/1/115731.pdf Hao, Yingyi and Hasna, Mohd Fabian and Abdul Aziz, Faziawati (2024) The role of emotional mediation in visitor experiences in art tourism: based on stimulus-organism-response model. Current Psychology, 43 (44). pp. 34018-34034. ISSN 1046-1310; eISSN: 1936-4733 https://link.springer.com/article/10.1007/s12144-024-06913-6?error=cookies_not_supported&code=0677ae49-0d6e-41c1-8e6c-03f374f51561 10.1007/s12144-024-06913-6 |
| spellingShingle | Hao, Yingyi Hasna, Mohd Fabian Abdul Aziz, Faziawati The role of emotional mediation in visitor experiences in art tourism: based on stimulus-organism-response model |
| title | The role of emotional mediation in visitor experiences in art tourism: based on stimulus-organism-response model |
| title_full | The role of emotional mediation in visitor experiences in art tourism: based on stimulus-organism-response model |
| title_fullStr | The role of emotional mediation in visitor experiences in art tourism: based on stimulus-organism-response model |
| title_full_unstemmed | The role of emotional mediation in visitor experiences in art tourism: based on stimulus-organism-response model |
| title_short | The role of emotional mediation in visitor experiences in art tourism: based on stimulus-organism-response model |
| title_sort | role of emotional mediation in visitor experiences in art tourism: based on stimulus-organism-response model |
| url | http://psasir.upm.edu.my/id/eprint/115731/ http://psasir.upm.edu.my/id/eprint/115731/ http://psasir.upm.edu.my/id/eprint/115731/ http://psasir.upm.edu.my/id/eprint/115731/1/115731.pdf |