Moderated mediation role of ethnicity on natural skin care products purchasing intention model among multicultural consumers

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Moderated mediation role of ethnicity on natural skin care products purchasing intention model among multicultural consumers

The trends for sustainable lifestyle and marketing motivated natural product consumption, such as natural skin care products (NSCPs). Different personal, environmental, and sociocultural factors influence purchase intention (PI) for NSCPs. However, there is a lack of evidence on the role of consumer...

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Bibliographic Details
Main Authors:	Najm, Ahmed Abdulkareem, Salih, Sarah Abdulkareem, Fazry, Shazrul, Law, Douglas
Format:	Article
Language:	English
Published:	Public Library of Science 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/115690/ http://psasir.upm.edu.my/id/eprint/115690/1/115690.pdf

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