How do I deal with complex social commerce landscape? understanding continuance intention using approach and avoidance motivations model

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How do I deal with complex social commerce landscape? understanding continuance intention using approach and avoidance motivations model

Purpose: In the vibrant world of social commerce (SC), where information flows freely, interactions thrive and online purchases abound, there is an escalating challenge. Users are uninstalling and disengaging due to approach and avoidance stimuli, a trend mirroring the approach-avoidance motivation...

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Bibliographic Details
Main Authors:	Chong, Sin Er, Ng, Siew Imm, Kamal Basha, Norazlyn, Lim, Xin Jean, Stonier, Albert Alexander, Peter, Geno, Pagidi, Balachennaiah, Ganji, Vivekananda
Format:	Article
Language:	English
Published:	Emerald Publishing 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/115487/ http://psasir.upm.edu.my/id/eprint/115487/1/115487.pdf

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