Tell me about your culture, to predict your tourism activity preferences and evaluations: cross-country evidence based on user-generated content

Tell me about your culture, to predict your tourism activity preferences and evaluations: cross-country evidence based on user-generated content

This study extracts user-generated content from Tripadvisor to understand the relation between national culture with tourists’ preferences and evaluations of activities at destinations. Travel reviews were analyzed to measure the tourists’ preferences for three types of tourism activities using mach...

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Bibliographic Details
Main Authors: Ji, Guang Meng, Cheah, Jun Hwa, Sigala, Marianna, Ng, Siew Imm, Choo, Wei Chong
Format: Article
Language:English
Published: Routledge 2023
Online Access:http://psasir.upm.edu.my/id/eprint/115404/
http://psasir.upm.edu.my/id/eprint/115404/1/115404.pdf

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