Digital and social interaction: a systematic literature review of TikTok's appeal via Uses and Gratifications Theory

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Digital and social interaction: a systematic literature review of TikTok's appeal via Uses and Gratifications Theory

Needs and satisfaction have always been important for researchers in understanding human behavior, motivation and happiness. When a person's needs are met, he will feel satisfied. People usually use social media to achieve this need. If it is not met, people will have negative emotions such as...

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Bibliographic Details
Main Authors:	Du, Shengwei, Hashim, Norliana, Kamarudin, Syafila
Format:	Article
Language:	English
Published:	Elite Scientific Publications 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/115399/ http://psasir.upm.edu.my/id/eprint/115399/1/115399.pdf

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