Challenges and issues in team gamer loyalty for massively multiplayer online game
As the number of players in Massively Multiplayer Online Games (MMOG) increases, the complexity of game missions requires players to work in teams to accomplish game objectives. If players lack expertise in collaboration, they may have difficulty integrating into the game team, which may further ero...
| Main Authors: | , , , |
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| Format: | Book Section |
| Published: |
Springer Nature
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/115337/ |
| _version_ | 1848866750641209344 |
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| author | Abdullah, Lili Nurliyana Gong, Xiaoxue Mohd Norowi, Noris Jantan, Azrul Hazri |
| author_facet | Abdullah, Lili Nurliyana Gong, Xiaoxue Mohd Norowi, Noris Jantan, Azrul Hazri |
| author_sort | Abdullah, Lili Nurliyana |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | As the number of players in Massively Multiplayer Online Games (MMOG) increases, the complexity of game missions requires players to work in teams to accomplish game objectives. If players lack expertise in collaboration, they may have difficulty integrating into the game team, which may further erode their loyalty to the MMOG. However, little is known about how game cooperation affects players’ loyalty to MMOG, suggesting that there is a dearth of research in this area. As a result of this mismatch, game developers are unable to allocate resources in ways that increase gamer loyalty. We propose a new framework for the study of team gamer loyalty. The results show that game team norm identification, team participation experience, and cooperative knowledge all contribute to team gamer loyalty. The study suggests that cooperative knowledge among players not only directly increases gamer loyalty, but also amplifies the effects of team participation experience and game team norms on loyalty, which is valuable information for game developers. |
| first_indexed | 2025-11-15T14:25:34Z |
| format | Book Section |
| id | upm-115337 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T14:25:34Z |
| publishDate | 2024 |
| publisher | Springer Nature |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1153372025-03-03T07:04:04Z http://psasir.upm.edu.my/id/eprint/115337/ Challenges and issues in team gamer loyalty for massively multiplayer online game Abdullah, Lili Nurliyana Gong, Xiaoxue Mohd Norowi, Noris Jantan, Azrul Hazri As the number of players in Massively Multiplayer Online Games (MMOG) increases, the complexity of game missions requires players to work in teams to accomplish game objectives. If players lack expertise in collaboration, they may have difficulty integrating into the game team, which may further erode their loyalty to the MMOG. However, little is known about how game cooperation affects players’ loyalty to MMOG, suggesting that there is a dearth of research in this area. As a result of this mismatch, game developers are unable to allocate resources in ways that increase gamer loyalty. We propose a new framework for the study of team gamer loyalty. The results show that game team norm identification, team participation experience, and cooperative knowledge all contribute to team gamer loyalty. The study suggests that cooperative knowledge among players not only directly increases gamer loyalty, but also amplifies the effects of team participation experience and game team norms on loyalty, which is valuable information for game developers. Springer Nature 2024 Book Section PeerReviewed Abdullah, Lili Nurliyana and Gong, Xiaoxue and Mohd Norowi, Noris and Jantan, Azrul Hazri (2024) Challenges and issues in team gamer loyalty for massively multiplayer online game. In: Proceedings of the 4th International Conference on Advances in Computational Science and Engineering. Lecture Notes in Electrical Engineering, 1199 . Springer Nature, Singapore, pp. 331-341. ISBN 9789819729760; eISBN: 9789819729777 https://link.springer.com/chapter/10.1007/978-981-97-2977-7_20 10.1007/978-981-97-2977-7_20 |
| spellingShingle | Abdullah, Lili Nurliyana Gong, Xiaoxue Mohd Norowi, Noris Jantan, Azrul Hazri Challenges and issues in team gamer loyalty for massively multiplayer online game |
| title | Challenges and issues in team gamer loyalty for massively multiplayer online game |
| title_full | Challenges and issues in team gamer loyalty for massively multiplayer online game |
| title_fullStr | Challenges and issues in team gamer loyalty for massively multiplayer online game |
| title_full_unstemmed | Challenges and issues in team gamer loyalty for massively multiplayer online game |
| title_short | Challenges and issues in team gamer loyalty for massively multiplayer online game |
| title_sort | challenges and issues in team gamer loyalty for massively multiplayer online game |
| url | http://psasir.upm.edu.my/id/eprint/115337/ http://psasir.upm.edu.my/id/eprint/115337/ http://psasir.upm.edu.my/id/eprint/115337/ |