They acclaimed, I used: an investigation of traveller’s behavioural intention to use YouTube shorts for selection of ecotourism destination

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They acclaimed, I used: an investigation of traveller’s behavioural intention to use YouTube shorts for selection of ecotourism destination

Purpose: Social media offers better prospect for travellers to seek for travel information, choose a location and share their personal travel experiences. The current study aims to examine how tourists gather information from YouTube shorts and its influence on their intention to use it for selectio...

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Bibliographic Details
Main Authors:	Sharma, Nidhi, Arora, Nilesh
Format:	Article
Published:	Emerald Publishing Limited 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114926/

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