From screen to scene: exploring factors influencing flow state and actual destination visitation tendencies in short travel videos

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From screen to scene: exploring factors influencing flow state and actual destination visitation tendencies in short travel videos

The landscape of travel information dissemination has evolved, with short travel video (STV) content now taking centre stage. While existing studies have explored the role of STVs in promoting destinations, there is still a need to pinpoint which elements of this marketing approach resonate most str...

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Bibliographic Details
Main Authors:	Chong, Sin-Er, Lim, Xin-Jean, Cheah, Jun-Hwa, Tee, Keng Kok
Format:	Article
Published:	Routledge 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114859/

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