Is online shopping a trick or treat? understanding the perceptions of generation Z towards purchasing through tourism e-commerce platforms

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Is online shopping a trick or treat? understanding the perceptions of generation Z towards purchasing through tourism e-commerce platforms

The emergence and popularity of e-commerce have led to a significant shift in the way consumers purchase products and services, and Generation Z (Gen Z) are playing a key role in driving this trend. In Malaysia, the tourism industry has benefited from the growth of e-commerce platforms such as Agoda...

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Bibliographic Details
Main Authors:	Chin, Chee-Hua, Wong, Winnie Poh-Ming, Cham, Tat-Huei, Kumarusamy, Risidaxshinni
Format:	Article
Language:	English
Published:	Asia Business Research Corporation 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114704/ http://psasir.upm.edu.my/id/eprint/114704/1/114704.pdf

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