Application of social cognitive theory and Islamic theory of consumer behavior in accessing Muslim behavior toward halal nutraceuticals

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Application of social cognitive theory and Islamic theory of consumer behavior in accessing Muslim behavior toward halal nutraceuticals

Purpose: This study aims to explore the factors influencing Muslim behavior toward halal nutraceutical products in Malaysia. Design/methodology/approach: This study used a quantitative survey approach to 400 Muslim respondents in Malaysia who have experience in consuming or purchasing nutraceutical...

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Bibliographic Details
Main Authors:	Shamsudin, Siti Nurunnajwa, Abu Bakar, Elistina, Osman, Syuhaily, Mohd Dali, Nuradli Ridzwan Shah
Format:	Article
Language:	English
Published:	Emerald Publishing 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114657/ http://psasir.upm.edu.my/id/eprint/114657/1/114657.pdf

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