Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness

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Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness

This study explores the causes of curiosity-driven impulse buying in blind boxes using the Stimulus-Organism-Response (S-O-R) model and adaptation level theory. It examines how store environment and product factors contribute to customer curiosity, incorporating price consciousness into the overall...

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Bibliographic Details
Main Authors:	Gong, Xiyun, Yee, Choy Leong, Lee, Shin Yiing, Mohammad Saif, Abu Naser, Liu, Meilian, Anonthi, Fariah
Format:	Article
Language:	English
Published:	Elsevier 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114632/ http://psasir.upm.edu.my/id/eprint/114632/1/114632.pdf

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