Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness
This study explores the causes of curiosity-driven impulse buying in blind boxes using the Stimulus-Organism-Response (S-O-R) model and adaptation level theory. It examines how store environment and product factors contribute to customer curiosity, incorporating price consciousness into the overall...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/114632/ http://psasir.upm.edu.my/id/eprint/114632/1/114632.pdf |
| _version_ | 1848866550230024192 |
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| author | Gong, Xiyun Yee, Choy Leong Lee, Shin Yiing Mohammad Saif, Abu Naser Liu, Meilian Anonthi, Fariah |
| author_facet | Gong, Xiyun Yee, Choy Leong Lee, Shin Yiing Mohammad Saif, Abu Naser Liu, Meilian Anonthi, Fariah |
| author_sort | Gong, Xiyun |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study explores the causes of curiosity-driven impulse buying in blind boxes using the Stimulus-Organism-Response (S-O-R) model and adaptation level theory. It examines how store environment and product factors contribute to customer curiosity, incorporating price consciousness into the overall framework. Insights from an online survey of 306 Chinese respondents indicate that environmental factors and specific product characteristics positively influence consumer curiosity, while price consciousness has a negative moderate effect. The findings also show that customer curiosity stimulates impulse buying behavior and mediates the relationship between store atmosphere, surprise, and perceived novelty. This study identifies both objective and subjective factors behind blind box impulse buying and offers relevant suggestions for governments and consumers on managing impulse buying. |
| first_indexed | 2025-11-15T14:22:23Z |
| format | Article |
| id | upm-114632 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:22:23Z |
| publishDate | 2024 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1146322025-01-27T02:06:42Z http://psasir.upm.edu.my/id/eprint/114632/ Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness Gong, Xiyun Yee, Choy Leong Lee, Shin Yiing Mohammad Saif, Abu Naser Liu, Meilian Anonthi, Fariah This study explores the causes of curiosity-driven impulse buying in blind boxes using the Stimulus-Organism-Response (S-O-R) model and adaptation level theory. It examines how store environment and product factors contribute to customer curiosity, incorporating price consciousness into the overall framework. Insights from an online survey of 306 Chinese respondents indicate that environmental factors and specific product characteristics positively influence consumer curiosity, while price consciousness has a negative moderate effect. The findings also show that customer curiosity stimulates impulse buying behavior and mediates the relationship between store atmosphere, surprise, and perceived novelty. This study identifies both objective and subjective factors behind blind box impulse buying and offers relevant suggestions for governments and consumers on managing impulse buying. Elsevier 2024 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/114632/1/114632.pdf Gong, Xiyun and Yee, Choy Leong and Lee, Shin Yiing and Mohammad Saif, Abu Naser and Liu, Meilian and Anonthi, Fariah (2024) Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness. Heliyon, 10 (24). art. no. e40564. ISSN 2405-8440; eISSN: 2405-8440 https://linkinghub.elsevier.com/retrieve/pii/S2405844024165954 10.1016/j.heliyon.2024.e40564 |
| spellingShingle | Gong, Xiyun Yee, Choy Leong Lee, Shin Yiing Mohammad Saif, Abu Naser Liu, Meilian Anonthi, Fariah Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness |
| title | Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness |
| title_full | Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness |
| title_fullStr | Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness |
| title_full_unstemmed | Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness |
| title_short | Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness |
| title_sort | unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness |
| url | http://psasir.upm.edu.my/id/eprint/114632/ http://psasir.upm.edu.my/id/eprint/114632/ http://psasir.upm.edu.my/id/eprint/114632/ http://psasir.upm.edu.my/id/eprint/114632/1/114632.pdf |