APA (7th ed.) Citation

Yao, L., Tugiman, N., & Salehhuddin Sharipudin, M. (2024). Virtual human influencers in live streaming commerce on social media platforms: Exploring parasocial interactions with consumers in China. Taylor's University Lakeside Campus.

Chicago Style (17th ed.) Citation

Yao, Lu, Nursafwah Tugiman, and Mohamad-Noor Salehhuddin Sharipudin. Virtual Human Influencers in Live Streaming Commerce on Social Media Platforms: Exploring Parasocial Interactions with Consumers in China. Taylor's University Lakeside Campus, 2024.

MLA (9th ed.) Citation

Yao, Lu, et al. Virtual Human Influencers in Live Streaming Commerce on Social Media Platforms: Exploring Parasocial Interactions with Consumers in China. Taylor's University Lakeside Campus, 2024.