Opportunities or challenges? the interplay between artificial intelligence and corporate social responsibility communication

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Opportunities or challenges? the interplay between artificial intelligence and corporate social responsibility communication

Background: The rapid development of Artificial Intelligence (AI) offers both opportunities and challenges for its application in Corporate Social Responsibility (CSR) communication. While AI can enhance CSR initiatives, its impact on consumer relations and brand perception remains inconsistent. Obj...

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Bibliographic Details
Main Authors:	Hua, Xiangzhou, Mohd Hasan, Nurul Ain, De Costa, Feroz, Qiao, Weihua
Format:	Article
Language:	English
Published:	Sciendo 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114574/ http://psasir.upm.edu.my/id/eprint/114574/1/114574.pdf

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