APA (7th ed.) Citation

Fan, W., Osman, S., Zainudin, N., & Pinyi, Y. (2024). How content attributes of short video influence online purchase intention: The mediating role of perceived value. Innovative Information Science and Technology Research Group.

Chicago Style (17th ed.) Citation

Fan, Wenjing, Syuhaily Osman, Norzalina Zainudin, and Yao Pinyi. How Content Attributes of Short Video Influence Online Purchase Intention: The Mediating Role of Perceived Value. Innovative Information Science and Technology Research Group, 2024.

MLA (9th ed.) Citation

Fan, Wenjing, et al. How Content Attributes of Short Video Influence Online Purchase Intention: The Mediating Role of Perceived Value. Innovative Information Science and Technology Research Group, 2024.