Is AI better than humans? unveiling the boundary conditions under which virtual influencers outperform human influencers in endorsing sustainable products

QR Code

Is AI better than humans? unveiling the boundary conditions under which virtual influencers outperform human influencers in endorsing sustainable products

With the rising trend toward sustainable consumption and the pivotal role of social media in the buying behavior, brands are keen to promote sustainable products through these platforms. Virtual influencers (VIs) have emerged as lower-cost and scandal-resistant alternatives to human influencers (HIs...

Full description

Bibliographic Details
Main Authors:	Yan, Xu, Huam, Hon Tat, Sade, Abu Bakar
Format:	Article
Language:	English
Published:	Multidisciplinary Digital Publishing Institute 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114490/ http://psasir.upm.edu.my/id/eprint/114490/1/114490.pdf

Similar Items

Can AI create better lesson plans than humans? This is what Malaysian english instructors think
by: Wan Noor Farah, Wan Shamsuddin, et al.
Published: (2024)

Can ChatGPT outperform humans in faking a personality assessment while avoiding detection?
by: Robie, C., et al.
Published: (2025)

Is Moscow better than Sydney?
by: Abd Razak, Dzulkifli
Published: (2010)

Bigger is Surprisingly Better: Agglomerates of Larger RuP Nanoparticles Outperform Benchmark Pt Nanocatalysts for the Hydrogen Evolution Reaction
by: Yu, J., et al.
Published: (2018)

Celebrity Endorsements: Influence and Effectiveness on consumers’ purchase intentions.
by: Devidasani, Neha
Published: (2010)

AI solutions for human problems
by: Sani, Rozana
Published: (2018)

Readiness for School: Better Late Than Early?
by: Wescombe-Down, David
Published: (2013)

Dr. Mohd Azraai unveils LUNAS: The future of AI-Powered Aquaculture
by: Nur Hartini, Mohd Hatta
Published: (2025)

Green ICT for better human life
by: Hameed, Shihab A.
Published: (2016)

The Influences Of AI To The Gameplay
by: On, Jia Hao
Published: (2020)

Excavating humanness: palaeoanthropology at the human-animal boundary
by: Goulden, Murray S.
Published: (2009)

Hotel co-branding: Is 2 better than 1?
by: Chong, Daniel Ka Leong *
Published: (2017)

PM challenges Naza to do better than Proton
Published: (2008)

UPM comes up with 'mate' that's better than salt
by: New Straits Times,
Published: (2011)

Our grad employment rate better than that of US
by: Kumar, Punitha
Published: (2013)

LEARNING FROM NEWS: IS ONLINE BETTER THAN PRINT?
by: Omar, Bahiyah
Published: (2015)

The Influence of Sports Celebrity Endorsement Towards the Intention to Visit Ecotourism Destination
by: Kong, Lyn Huei
Published: (2015)

The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri
by: Nasri, Fairuz
Published: (2018)

The influences of celebrity endorsements on consumers' purchase intentions toward sports equipment
by: Chong, Wei Ni
Published: (2024)

AI option for safer roads, better traffic management
by: Kamal, Harith
Published: (2025)

Human trafficking among Bangladeshi workers in Malaysia: unveiling the impact on health security
by: Zarina Othman,, et al.
Published: (2024)

Green human resource management –unveiling the emerging themes and scopes for further studies
by: Habtoosh, Eman, et al.
Published: (2024)

Smart Agriculture Economics and Engineering: Unveiling the Innovation Behind AI-Enhanced Rice Farming
by: Zun Liang, Chuan, et al.
Published: (2024)

Smart agriculture economics and engineering: Unveiling the innovation behind ai-enhanced rice farming
by: Chuan, Zun Liang, et al.
Published: (2025)

Two modes of peer review among adult writers: which is better?
by: Yong, Mei Fung, et al.
Published: (2008)

Has Europeans always been better than Muslims in knowledge?
by: Akhmetova, Elmira
Published: (2018)

Embryo culture: Can we perform better than nature?
by: Vajta, G., et al.
Published: (2010)

The influence of service quality and corporate image of Royal Brunei Airlines: a partial least square approach
by: Chan, Tak-Jie, et al.
Published: (2022)

Endorser credibility and its influence on the attitude toward social media advertisement in Malaysia
by: Samat, Muhammad Faizal, et al.
Published: (2015)

Investigating the ways in which virtual environments could influence aircraft passengers' comfort and experiences
by: Lewis, Laura
Published: (2015)

OAERP : A Better Measure than Accuracy in Discriminating a Better Solution for Stochastic Classification Training
by: Hossin, M., et al.
Published: (2011)

OAERP: a better measure than accuracy in discriminating a better solution for stochastic classification training
by: Hossin, Mohammad, et al.
Published: (2011)

Solid endorsement
by: Tan, Ming Wai
Published: (2016)

Beyond human boundaries: variations of human transformation in science fiction
by: Mirenayat, Sayyed Ali, et al.
Published: (2017)

Determinants of The China Mutual Funds and Do The Mutual Funds Outperform the Chinese Market
by: Soo, Tak Wai
Published: (2016)

Which fundamental analysis ratio(s) is better at predicting future stock price movement?
by: Ang, Run Bin, et al.
Published: (2022)

The impact of emerging technologies and AI on human resources in Singapore
by: Ng, Sharon Miew Ling
Published: (2020)

Stroke: prevention is better than cure. Early education is the way forward
by: Awang, Mohamed Saufi
Published: (2017)

Predictors of reputation through university social responsibility practices in a Malaysian private university: the customer’s perspective
by: Chan, Tak Jie, et al.
Published: (2019)

A review of life cycle assessment as powerful entrepreneurial decision maker tools in biotechnology industry
by: Teo, Chee Loong, et al.
Published: (2018)