APA (7th ed.) Citation

Yan, X., Huam, H. T., & Sade, A. B. (2024). Is AI better than humans? unveiling the boundary conditions under which virtual influencers outperform human influencers in endorsing sustainable products. Multidisciplinary Digital Publishing Institute.

Chicago Style (17th ed.) Citation

Yan, Xu, Hon Tat Huam, and Abu Bakar Sade. Is AI Better than Humans? Unveiling the Boundary Conditions Under Which Virtual Influencers Outperform Human Influencers in Endorsing Sustainable Products. Multidisciplinary Digital Publishing Institute, 2024.

MLA (9th ed.) Citation

Yan, Xu, et al. Is AI Better than Humans? Unveiling the Boundary Conditions Under Which Virtual Influencers Outperform Human Influencers in Endorsing Sustainable Products. Multidisciplinary Digital Publishing Institute, 2024.