The mediating effect of customer sociability on the relationship between digital marketing and customer engagement

QR Code

The mediating effect of customer sociability on the relationship between digital marketing and customer engagement

The focus of the current study is to highlight the impact of digital marketing on customer behaviour. It was hypothesised that mobile marketing and social media marketing have significant effects on customer engagement through customer sociability using a sample of university students. The sample of...

Full description

Bibliographic Details
Main Author:	Faraj Aldaihani, Faraj Mazyed
Format:	Article
Published:	Inderscience Publishers 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114338/

Similar Items

Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks
by: Aldaihani, Faraj Mazyed Faraj
Published: (2021)

Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait
by: Faraj Aldaihani, Faraj Mazyed, et al.
Published: (2019)

The mediating effect of customer satisfaction on the relationship between digital banking service quality and customer loyaltytitle
by: Hadid, Khattab Ibrahim
Published: (2021)

Effects of employee engagement on customer responses: Examining the mediating role of customer engagement
by: Rabbanee, Fazlul, et al.
Published: (2021)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

The relationship between social customer relationship management (CRM) and customer engagement: an exploratory study
by: Zainal, Nur Thara Atikah
Published: (2020)

The effect of customer-brand relationship investments on customer engagement: an imperative for sustained competitiveness
by: Zuraidah Zainol,, et al.
Published: (2015)

Mediating effect of customer perceived value on the relationship between service quality and customer satisfaction of e-banking in Bangladesh
by: Md., Abdul Bashir, et al.
Published: (2020)

Does Satisfaction Mediate the Relationship Between Relationship Equity and Customer Loyalty?
by: Rabbanee, Fazlul, et al.
Published: (2012)

Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty
by: Ramaseshan, Balasubramanian, et al.
Published: (2008)

Islamic relationship marketing practice, customer satisfaction, and retention: a mediation analysis
by: Che Mohd Salleh, Marhanum
Published: (2014)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

Testing mediating effect of customer gratitude on Islamic relationship marketing practice in Malaysian takaful industry
by: Che Mohd Salleh, Marhanum
Published: (2015)

Mediating mechanism of customer satisfaction on customer relationship management implementation and customer loyalty among consolidated banks
by: Adeiza, A., et al.
Published: (2022)

Space and sociability: mapping Melbourne’s City Square
by: Zakariya, Khalilah, et al.
Published: (2016)

Customer engagement and relationships in multi-actor service ecosystems
by: Sharma, Piyush, et al.
Published: (2020)

Mediating effects of customer perceived value on relationship among service quality, customer experience and customer satisfaction of E-banking services in Bangladesh
by: Bashir, Md Abdul
Published: (2022)

The relationship between live commerce towards customer engagement in Malaysia e-commerce platform
by: Ong, Sharon Yong Yee, et al.
Published: (2021)

The mediating effect of brand trust on the relationship between corporate social responsibility and hotel customer satisfaction
by: Niu, Li, et al.
Published: (2024)

Hunting in early Stuart England: status, sociability, and politics
by: Rose, Tom
Published: (2020)

Place-Based and People-Based Aspects of Street Sociability
by: Ujang, Norsidah, et al.
Published: (2019)

Drivers and relationship benefits of customer willingness to engage in CSR initiatives
by: O'Brien, I.M., et al.
Published: (2020)

Housing Associations and Relationship Marketing: Customers, Communication and Relationships
by: Hayat, Nasir
Published: (2006)

Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: Evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini
by: Hosseini, Bahareh Sadat
Published: (2018)

Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks
by: Davey, J., et al.
Published: (2022)

Managing customer relationships in the emerging markets - guanxi as a driver of Chinese customer loyalty
by: Lee, L., et al.
Published: (2017)

Social Media Customer Engagement: Studying Anchor Seller and Brand or Product’s Effect on Customer Engagement in the Context of Social Selling Livestreams and Motivators of Engagement
by: CHUNG, Yuk-Kwan
Published: (2020)

Evaluating the Links between Relationship Marketing and Customer Loyalty in the Malaysian Retailing Industry
by: Phua, Tin Chew
Published: (2012)

The Congress of Vienna, 1814-1815: diplomacy, political culture and sociability
by: Kwan, Jonathan
Published: (2017)

Exploring the impact of relationship marketing upon customer satisfaction and customer loyalty in Malaysian banking industry
by: Sung, P. N., et al.
Published: (2015)

The influence of brand trust on customer purchase behavior : Mediating digital interactions on instagram
by: Pane, Angelina, et al.
Published: (2024)

The Impact of Relationship Marketing On Customer Loyalty in Malaysian Banks
by: Zhou, Ruijie
Published: (2012)

The Effect of Current Trends in Mobile Marketing on Traditional Marketing Communications and Customer Relationship Management
by: Hoffmann, Kristina
Published: (2011)

Impact of empowerment, flexibility and trust on women's access to senior positions in RMG industry of Bangladesh
by: Islam, Md Asadul, et al.
Published: (2018)

Effects of customer relationship management, customer perceived value and customer socio - demographic characteristics on bank customers’ loyalty in Ghana
by: Agbemabiese, George Cudjoe
Published: (2018)

The effect of online marketing on customer satisfaction.
by: Abdul Aziz, Yuhanis, et al.
Published: (2012)

The effect of relationship marketing tactics on customer loyalty within the Malaysian mobile telecommunication industry: the mediating role of relationship quality / Mohamad Fariz Abdullah
by: Abdullah, Mohamad Fariz
Published: (2017)

The relationship between customer service and the organizational performance
by: Mohd Hafizul Afiq, Su' Aif
Published: (2015)