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Impact of internal branding and corporate culture on employee brand support and the role of corporate identity as mediator

Corporate identity has played a vital role in the halal industry to create a strong foundation for its reputation in the long run. This paper used two modeling analyses for two different data. The first analysis aimed to predict the relationship between internal brand (antecedent) and corporate c...

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Bibliographic Details
Main Author:	Razak, Muhammad Nur Fitri
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Corporate culture Branding (Marketing) Halal food industry
Online Access:	http://psasir.upm.edu.my/id/eprint/114316/ http://psasir.upm.edu.my/id/eprint/114316/1/114316%20%28IR%29.pdf

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