Blogs vs vlogs: evaluation of chinese audience resonance in slow tourism

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Blogs vs vlogs: evaluation of chinese audience resonance in slow tourism

Slow tourism has been implemented in rural areas and small towns in China for over a decade. However, the effectiveness of utilizing blogs or vlogs for promoting slow tourism destinations varies significantly. This study explored the reasons for the differences in marketing effectiveness of slow tou...

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Bibliographic Details
Main Authors:	Wang, Meng, Abd Rahman, Azmawani, Abdul Aziz, Yuhanis, Adzharuddin, Nor Azura
Format:	Article
Language:	English
Published:	Akdeniz University Publishing House 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114304/ http://psasir.upm.edu.my/id/eprint/114304/1/114304.pdf

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