The role of inflammatory movies in shaping Islamophobia and destination animosity
In an increasingly globalised world, tourism is a powerful medium for cultural exchange and understanding. However, it is also a realm where negative stereotypes can manifest. Movies with inflammatory content can create infractions and evoke emotions which can manifest towards cultures, religions an...
| Main Authors: | , |
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| Format: | Article |
| Published: |
Taylor and Francis Ltd.
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/114281/ |
| _version_ | 1848866447138226176 |
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| author | Masroor, Zahid Arora, Nilesh |
| author_facet | Masroor, Zahid Arora, Nilesh |
| author_sort | Masroor, Zahid |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | In an increasingly globalised world, tourism is a powerful medium for cultural exchange and understanding. However, it is also a realm where negative stereotypes can manifest. Movies with inflammatory content can create infractions and evoke emotions which can manifest towards cultures, religions and traditions. Although the effects of storylines on destinations have been widely studied, the studies examining the effects of inflammatory movies towards destinations remain scant. Our study explains the formation of Islamophobia via imitation and modelling by using media dependency theory as a theoretical template. We used multi-group analysis to study the effects of inflammatory movie on two groups based on exposure to the movie. Our results revealed higher levels of Islamophobia among participants who were exposed to an inflammatory movie titled ‘The Kashmir Files.’ The study enriches media dependency theory and provides insights to destination stakeholders about the effects of inflammatory storylines towards destinations. |
| first_indexed | 2025-11-15T14:20:45Z |
| format | Article |
| id | upm-114281 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T14:20:45Z |
| publishDate | 2024 |
| publisher | Taylor and Francis Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1142812025-01-13T07:04:35Z http://psasir.upm.edu.my/id/eprint/114281/ The role of inflammatory movies in shaping Islamophobia and destination animosity Masroor, Zahid Arora, Nilesh In an increasingly globalised world, tourism is a powerful medium for cultural exchange and understanding. However, it is also a realm where negative stereotypes can manifest. Movies with inflammatory content can create infractions and evoke emotions which can manifest towards cultures, religions and traditions. Although the effects of storylines on destinations have been widely studied, the studies examining the effects of inflammatory movies towards destinations remain scant. Our study explains the formation of Islamophobia via imitation and modelling by using media dependency theory as a theoretical template. We used multi-group analysis to study the effects of inflammatory movie on two groups based on exposure to the movie. Our results revealed higher levels of Islamophobia among participants who were exposed to an inflammatory movie titled ‘The Kashmir Files.’ The study enriches media dependency theory and provides insights to destination stakeholders about the effects of inflammatory storylines towards destinations. Taylor and Francis Ltd. 2024-08-28 Article PeerReviewed Masroor, Zahid and Arora, Nilesh (2024) The role of inflammatory movies in shaping Islamophobia and destination animosity. Tourism Recreation Research. ISSN 0250-8281; eISSN: 0250-8281 https://www.tandfonline.com/doi/full/10.1080/02508281.2024.2390718 10.1080/02508281.2024.2390718 |
| spellingShingle | Masroor, Zahid Arora, Nilesh The role of inflammatory movies in shaping Islamophobia and destination animosity |
| title | The role of inflammatory movies in shaping Islamophobia and destination animosity |
| title_full | The role of inflammatory movies in shaping Islamophobia and destination animosity |
| title_fullStr | The role of inflammatory movies in shaping Islamophobia and destination animosity |
| title_full_unstemmed | The role of inflammatory movies in shaping Islamophobia and destination animosity |
| title_short | The role of inflammatory movies in shaping Islamophobia and destination animosity |
| title_sort | role of inflammatory movies in shaping islamophobia and destination animosity |
| url | http://psasir.upm.edu.my/id/eprint/114281/ http://psasir.upm.edu.my/id/eprint/114281/ http://psasir.upm.edu.my/id/eprint/114281/ |