Influence of website attributes on consumer's online purchase intention in Malaysia

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Influence of website attributes on consumer's online purchase intention in Malaysia

Website user behaviour has been the subject of numerous studies since the inception of the interactive internet. Researchers have examined visitors’ actions on a website, including where and what they click on, how they scroll down a page, pause interactions, or act, and where they eventually dro...

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Bibliographic Details
Main Author:	Omoloju, Mariam Adedoja
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Consumer behavior - Malaysia Social media - Influence Internet marketing
Online Access:	http://psasir.upm.edu.my/id/eprint/114110/ http://psasir.upm.edu.my/id/eprint/114110/1/114110.pdf

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