Exploring consumers' experiences in electronic word-of-mouth for health supplement purchases

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Exploring consumers' experiences in electronic word-of-mouth for health supplement purchases

Electronic word of mouth which is disseminated via Internet plays a vital role in substituting the power of advertisement. There are approximately 24.5 million of Internet and social media users in Malaysia. The enormous number of social media users makes it more apparent that social media has becom...

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Bibliographic Details
Main Author:	Nasiruddin, Kauthar
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Consumer behavior - Malaysia Social media - Influence Online social networks
Online Access:	http://psasir.upm.edu.my/id/eprint/114061/ http://psasir.upm.edu.my/id/eprint/114061/1/114061.pdf

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