Development of destination personality scale and factors influencing archaeological tourists' behavioural intentions in Malaysia

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Development of destination personality scale and factors influencing archaeological tourists' behavioural intentions in Malaysia

The development of archaeological tourism brings significant economics impact to a country’s growth domestic product and local community. This economic growth is beneficial to a country as a source of income. Nevertheless, the arrival of mass tourists to these sites might undoubtedly lead to nega...

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Bibliographic Details
Main Author:	Pong, Kok Shiong
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Archaeology - Economic aspects - Malaysia Tourism
Online Access:	http://psasir.upm.edu.my/id/eprint/114049/ http://psasir.upm.edu.my/id/eprint/114049/1/114049.pdf

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