Association between marketing mix elements and behavioral intentions with tourist food satisfaction, Malaysia

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Association between marketing mix elements and behavioral intentions with tourist food satisfaction, Malaysia

Malaysia is a multiracial society where the blend of different traditions and cultural heritage has produced its diverse cuisine. Diversity of Malaysian foods has great potential to attract international tourists who seek culinary pleasures which can place Malaysia as a food tourism destination. How...

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Bibliographic Details
Main Author:	Sohrabinezhadtalemi, Roghayeh
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Tourism-Planning
Online Access:	http://psasir.upm.edu.my/id/eprint/114010/ http://psasir.upm.edu.my/id/eprint/114010/1/114010.pdf

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