Cars are ready to fly: urban air mobility and psychological process of sustainable travel mode choices

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Cars are ready to fly: urban air mobility and psychological process of sustainable travel mode choices

Objective: This study is designed to predict individuals’ pro-social behavior in their choice of travel modes. Specifically, the consumer adoption process and the norm activation model are incorporated as the overarching theoretical model in consideration of the relative advantages of urban air mobi...

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Bibliographic Details
Main Authors:	Kim, Jinkyung Jenny, Radic, Aleksandar, Ariza-Montes, Antonio, Chua, Bee-Lia, Koo, Bonhak, Kim, Seongseop, Han, Heesup
Format:	Article
Published:	Routledge 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/113942/

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