Exploring the formation of behavioral intention toward rural tourism via sensory experience and memorable tourism experiences, a case study in Henan, China

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Exploring the formation of behavioral intention toward rural tourism via sensory experience and memorable tourism experiences, a case study in Henan, China

This study aimed to investigate the formation of tourists’ behavioral intentions toward rural tourism by analyzing sensory experiences and memorable tourism experiences. The research was conducted through a case study in Henan, China. Using a quantitative approach, a survey was conducted where 490 p...

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Bibliographic Details
Main Authors:	Zhenbin, Wang, Ramachandran, Sridar, Siow, Mayling, Subramaniam, Thanam, Hui, Zhang
Format:	Article
Published:	Routledge 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/113887/

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