Fostering CSR sponsorship in China: a conceptual framework for cultivating sustainable behavior among Ant Forest app users via internet platforms

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Fostering CSR sponsorship in China: a conceptual framework for cultivating sustainable behavior among Ant Forest app users via internet platforms

Ant Forest has emerged as a prominent pro-environment advocate, amassing a user base of 650 million individuals. However, the sustained engagement of its users is crucial for its enduring success. To ensure the continued viability of Ant Forest, it is imperative to foster and maintain users' pr...

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Bibliographic Details
Main Authors:	Man, L.I., Abdullah, Zulhamri, Syed Alsagoff, Syed Agil, Ibrahim, Rahinah
Format:	Article
Language:	English
Published:	IBIMA Publishing 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/113555/ http://psasir.upm.edu.my/id/eprint/113555/1/113555.pdf

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