Analysis of gender discourse bias and gender discrimination in social media: a case study of the TikTok platform
In the contemporary landscape of new media, social media platforms, particularly exemplified by TikTok, offer female users accessible and cost-effective means for self-expression and communication. However, this study reveals that such platforms, despite their apparent openness and liberality, have...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Immigrant Institutet
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/113530/ http://psasir.upm.edu.my/id/eprint/113530/1/113530.pdf |
| _version_ | 1848866252148178944 |
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| author | Yin, Qingxia Binti Abdullah, Karmilah |
| author_facet | Yin, Qingxia Binti Abdullah, Karmilah |
| author_sort | Yin, Qingxia |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | In the contemporary landscape of new media, social media platforms, particularly exemplified by TikTok, offer female users accessible and cost-effective means for self-expression and communication. However, this study reveals that such platforms, despite their apparent openness and liberality, have not effectively challenged or changed the persistent and deep-rooted issue of gender discrimination that women face. This research adopts a qualitative content analysis and specifically focuses on the TikTok platform, where female users frequently encounter various forms of gender discourse bias and discrimination. The findings suggest that female users on TikTok often face stigmatization through the internet lexicon and the commodification of physical appearance, reflecting broader societal issues of gender inequality and objectification. Simultaneously, a segment of the female user base on TikTok is actively engaging in challenging and negotiating these entrenched stereotypes, striving to redefine their representation in the digital space. Furthermore, the research highlights how the anonymity of the internet, the media’s role in encoding and perpetuating gender stereotypes, and the consumerist traps set by capitalist market dynamics, collectively contribute to an illusory facade of gender equality. This facade obscures the underlying realities of discourse bias and gender discrimination that persist in the digital realm. |
| first_indexed | 2025-11-15T14:17:39Z |
| format | Article |
| id | upm-113530 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:17:39Z |
| publishDate | 2024 |
| publisher | Immigrant Institutet |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1135302024-11-26T03:28:26Z http://psasir.upm.edu.my/id/eprint/113530/ Analysis of gender discourse bias and gender discrimination in social media: a case study of the TikTok platform Yin, Qingxia Binti Abdullah, Karmilah In the contemporary landscape of new media, social media platforms, particularly exemplified by TikTok, offer female users accessible and cost-effective means for self-expression and communication. However, this study reveals that such platforms, despite their apparent openness and liberality, have not effectively challenged or changed the persistent and deep-rooted issue of gender discrimination that women face. This research adopts a qualitative content analysis and specifically focuses on the TikTok platform, where female users frequently encounter various forms of gender discourse bias and discrimination. The findings suggest that female users on TikTok often face stigmatization through the internet lexicon and the commodification of physical appearance, reflecting broader societal issues of gender inequality and objectification. Simultaneously, a segment of the female user base on TikTok is actively engaging in challenging and negotiating these entrenched stereotypes, striving to redefine their representation in the digital space. Furthermore, the research highlights how the anonymity of the internet, the media’s role in encoding and perpetuating gender stereotypes, and the consumerist traps set by capitalist market dynamics, collectively contribute to an illusory facade of gender equality. This facade obscures the underlying realities of discourse bias and gender discrimination that persist in the digital realm. Immigrant Institutet 2024 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/113530/1/113530.pdf Yin, Qingxia and Binti Abdullah, Karmilah (2024) Analysis of gender discourse bias and gender discrimination in social media: a case study of the TikTok platform. Journal of Intercultural Communication, 24 (2). pp. 93-102. ISSN 1404-1634; eISSN: 1404-1634 https://immi.se/index.php/intercultural/article/view/Yinetal-2024-2 10.36923/jicc.v24i2.802 |
| spellingShingle | Yin, Qingxia Binti Abdullah, Karmilah Analysis of gender discourse bias and gender discrimination in social media: a case study of the TikTok platform |
| title | Analysis of gender discourse bias and gender discrimination in social media: a case study of the TikTok platform |
| title_full | Analysis of gender discourse bias and gender discrimination in social media: a case study of the TikTok platform |
| title_fullStr | Analysis of gender discourse bias and gender discrimination in social media: a case study of the TikTok platform |
| title_full_unstemmed | Analysis of gender discourse bias and gender discrimination in social media: a case study of the TikTok platform |
| title_short | Analysis of gender discourse bias and gender discrimination in social media: a case study of the TikTok platform |
| title_sort | analysis of gender discourse bias and gender discrimination in social media: a case study of the tiktok platform |
| url | http://psasir.upm.edu.my/id/eprint/113530/ http://psasir.upm.edu.my/id/eprint/113530/ http://psasir.upm.edu.my/id/eprint/113530/ http://psasir.upm.edu.my/id/eprint/113530/1/113530.pdf |