The use of Islamic attribute in food product marketing: expert views

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The use of Islamic attribute in food product marketing: expert views

The vast number of Muslim consumers in Malaysia, which accounts for 63.5% of the total Malaysian population, offers a vast market segment to food producers—the food producers employ various marketing strategies to compete in the market. Among the strategies employed is the use of Islamic attributes...

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Bibliographic Details
Main Authors:	Osman, Suraiya, Ab. Rahman, Suhaimi, Abu Bakar, Elistina, Mohd Safian, Yasmin Hanani
Format:	Article
Language:	English
Published:	Malaysian Consumer and Family Economics Association 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/113436/ http://psasir.upm.edu.my/id/eprint/113436/1/113436.pdf

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