Self-presentation of elderly internet celebrity on Douyin in China
With the rapid development of mass media and an increase the aging population in China,more elderly people are actively using the internet. Douyin, owned by ByteDance, is one of the fastest growing apps in China. Many elderly users use this app for entertainment and information sharing. Currently, t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Redfame Publishing
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/113380/ http://psasir.upm.edu.my/id/eprint/113380/1/113380.pdf |
| _version_ | 1848866206412439552 |
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| author | Yan, Zhang Alsagoff, Syed Agil Yasin, Megat Al Imran |
| author_facet | Yan, Zhang Alsagoff, Syed Agil Yasin, Megat Al Imran |
| author_sort | Yan, Zhang |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | With the rapid development of mass media and an increase the aging population in China,more elderly people are actively using the internet. Douyin, owned by ByteDance, is one of the fastest growing apps in China. Many elderly users use this app for entertainment and information sharing. Currently, there is an emergency of several elderly internet celebrities.The study investigated how elderly internet celebrities in China used short videos to present themselves and shape their image on Douyin. The study employs literature analysis and content analysis to analyzes the content of short videos of 10 elderly internet celebrities on Douyin. The study summarized the self-presentation characteristics of elderly internet celebrities,dismissed stereotypes regarding elderly people and recommended new ideas and paths for the governance of China's aging society. |
| first_indexed | 2025-11-15T14:16:55Z |
| format | Article |
| id | upm-113380 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:16:55Z |
| publishDate | 2024 |
| publisher | Redfame Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1133802024-11-22T03:45:27Z http://psasir.upm.edu.my/id/eprint/113380/ Self-presentation of elderly internet celebrity on Douyin in China Yan, Zhang Alsagoff, Syed Agil Yasin, Megat Al Imran With the rapid development of mass media and an increase the aging population in China,more elderly people are actively using the internet. Douyin, owned by ByteDance, is one of the fastest growing apps in China. Many elderly users use this app for entertainment and information sharing. Currently, there is an emergency of several elderly internet celebrities.The study investigated how elderly internet celebrities in China used short videos to present themselves and shape their image on Douyin. The study employs literature analysis and content analysis to analyzes the content of short videos of 10 elderly internet celebrities on Douyin. The study summarized the self-presentation characteristics of elderly internet celebrities,dismissed stereotypes regarding elderly people and recommended new ideas and paths for the governance of China's aging society. Redfame Publishing 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/113380/1/113380.pdf Yan, Zhang and Alsagoff, Syed Agil and Yasin, Megat Al Imran (2024) Self-presentation of elderly internet celebrity on Douyin in China. Studies in Media and Communication, 12 (2). pp. 387-395. ISSN 2325-8071; eISSN: 2325-808X https://redfame.com/journal/index.php/smc/article/view/6388 10.11114/smc.v12i2.6388 |
| spellingShingle | Yan, Zhang Alsagoff, Syed Agil Yasin, Megat Al Imran Self-presentation of elderly internet celebrity on Douyin in China |
| title | Self-presentation of elderly internet celebrity on Douyin in China |
| title_full | Self-presentation of elderly internet celebrity on Douyin in China |
| title_fullStr | Self-presentation of elderly internet celebrity on Douyin in China |
| title_full_unstemmed | Self-presentation of elderly internet celebrity on Douyin in China |
| title_short | Self-presentation of elderly internet celebrity on Douyin in China |
| title_sort | self-presentation of elderly internet celebrity on douyin in china |
| url | http://psasir.upm.edu.my/id/eprint/113380/ http://psasir.upm.edu.my/id/eprint/113380/ http://psasir.upm.edu.my/id/eprint/113380/ http://psasir.upm.edu.my/id/eprint/113380/1/113380.pdf |