Demand for Food Safety Attributes for Vegetables in Malaysia

In a developing economy like Malaysia with rising per capita income, there have been changes in the consumer demand for food attributes such as safety, freshness, appearance and texture. This study investigated the demand for food safety attributes for vegetables. The results suggested that food saf...

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Main Authors: Abdul Hadi, Ahmad Hanis Izani, Radam, Alias, Shamsudin, Mad Nasir, Selamat, Jinap
Format: Article
Language:English
English
Published: Thai Society of Higher Eduction Institutes on Environment 2010
Online Access:http://psasir.upm.edu.my/id/eprint/11319/
http://psasir.upm.edu.my/id/eprint/11319/2/Demand%20for%20Food%20Safety%20Attributes%20for%20Vegetables%20in%20Malaysia.pdf
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author Abdul Hadi, Ahmad Hanis Izani
Radam, Alias
Shamsudin, Mad Nasir
Selamat, Jinap
author_facet Abdul Hadi, Ahmad Hanis Izani
Radam, Alias
Shamsudin, Mad Nasir
Selamat, Jinap
author_sort Abdul Hadi, Ahmad Hanis Izani
building UPM Institutional Repository
collection Online Access
description In a developing economy like Malaysia with rising per capita income, there have been changes in the consumer demand for food attributes such as safety, freshness, appearance and texture. This study investigated the demand for food safety attributes for vegetables. The results suggested that food safety attributes were ranked the highest for leafy and root vegetables, and ranked second behind freshness for fruit vegetables. Consumers were also willing to pay premium prices for the safety attributes. The findings would have positive implications for the agrifood industry if it responds effectively to translate into business opportunities to these changes.
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language English
English
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publishDate 2010
publisher Thai Society of Higher Eduction Institutes on Environment
recordtype eprints
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spelling upm-113192015-10-28T06:43:10Z http://psasir.upm.edu.my/id/eprint/11319/ Demand for Food Safety Attributes for Vegetables in Malaysia Abdul Hadi, Ahmad Hanis Izani Radam, Alias Shamsudin, Mad Nasir Selamat, Jinap In a developing economy like Malaysia with rising per capita income, there have been changes in the consumer demand for food attributes such as safety, freshness, appearance and texture. This study investigated the demand for food safety attributes for vegetables. The results suggested that food safety attributes were ranked the highest for leafy and root vegetables, and ranked second behind freshness for fruit vegetables. Consumers were also willing to pay premium prices for the safety attributes. The findings would have positive implications for the agrifood industry if it responds effectively to translate into business opportunities to these changes. Thai Society of Higher Eduction Institutes on Environment 2010 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/11319/2/Demand%20for%20Food%20Safety%20Attributes%20for%20Vegetables%20in%20Malaysia.pdf Abdul Hadi, Ahmad Hanis Izani and Radam, Alias and Shamsudin, Mad Nasir and Selamat, Jinap (2010) Demand for Food Safety Attributes for Vegetables in Malaysia. Environment Asia, 3 (3). pp. 160-167. ISSN 1906-1714 http://www.tshe.org/ea/abstracts/2010_3-s_24.html English
spellingShingle Abdul Hadi, Ahmad Hanis Izani
Radam, Alias
Shamsudin, Mad Nasir
Selamat, Jinap
Demand for Food Safety Attributes for Vegetables in Malaysia
title Demand for Food Safety Attributes for Vegetables in Malaysia
title_full Demand for Food Safety Attributes for Vegetables in Malaysia
title_fullStr Demand for Food Safety Attributes for Vegetables in Malaysia
title_full_unstemmed Demand for Food Safety Attributes for Vegetables in Malaysia
title_short Demand for Food Safety Attributes for Vegetables in Malaysia
title_sort demand for food safety attributes for vegetables in malaysia
url http://psasir.upm.edu.my/id/eprint/11319/
http://psasir.upm.edu.my/id/eprint/11319/
http://psasir.upm.edu.my/id/eprint/11319/2/Demand%20for%20Food%20Safety%20Attributes%20for%20Vegetables%20in%20Malaysia.pdf