Demand for Food Safety Attributes for Vegetables in Malaysia
In a developing economy like Malaysia with rising per capita income, there have been changes in the consumer demand for food attributes such as safety, freshness, appearance and texture. This study investigated the demand for food safety attributes for vegetables. The results suggested that food saf...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Thai Society of Higher Eduction Institutes on Environment
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/11319/ http://psasir.upm.edu.my/id/eprint/11319/2/Demand%20for%20Food%20Safety%20Attributes%20for%20Vegetables%20in%20Malaysia.pdf |
| _version_ | 1848841614556921856 |
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| author | Abdul Hadi, Ahmad Hanis Izani Radam, Alias Shamsudin, Mad Nasir Selamat, Jinap |
| author_facet | Abdul Hadi, Ahmad Hanis Izani Radam, Alias Shamsudin, Mad Nasir Selamat, Jinap |
| author_sort | Abdul Hadi, Ahmad Hanis Izani |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | In a developing economy like Malaysia with rising per capita income, there have been changes in the consumer demand for food attributes such as safety, freshness, appearance and texture. This study investigated the demand for food safety attributes for vegetables. The results suggested that food safety attributes were ranked the highest for leafy and root vegetables, and ranked second behind freshness for fruit vegetables. Consumers were also willing to pay premium prices for the safety attributes. The findings would have positive implications for the agrifood industry if it responds effectively to translate into business opportunities to these changes. |
| first_indexed | 2025-11-15T07:46:02Z |
| format | Article |
| id | upm-11319 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T07:46:02Z |
| publishDate | 2010 |
| publisher | Thai Society of Higher Eduction Institutes on Environment |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-113192015-10-28T06:43:10Z http://psasir.upm.edu.my/id/eprint/11319/ Demand for Food Safety Attributes for Vegetables in Malaysia Abdul Hadi, Ahmad Hanis Izani Radam, Alias Shamsudin, Mad Nasir Selamat, Jinap In a developing economy like Malaysia with rising per capita income, there have been changes in the consumer demand for food attributes such as safety, freshness, appearance and texture. This study investigated the demand for food safety attributes for vegetables. The results suggested that food safety attributes were ranked the highest for leafy and root vegetables, and ranked second behind freshness for fruit vegetables. Consumers were also willing to pay premium prices for the safety attributes. The findings would have positive implications for the agrifood industry if it responds effectively to translate into business opportunities to these changes. Thai Society of Higher Eduction Institutes on Environment 2010 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/11319/2/Demand%20for%20Food%20Safety%20Attributes%20for%20Vegetables%20in%20Malaysia.pdf Abdul Hadi, Ahmad Hanis Izani and Radam, Alias and Shamsudin, Mad Nasir and Selamat, Jinap (2010) Demand for Food Safety Attributes for Vegetables in Malaysia. Environment Asia, 3 (3). pp. 160-167. ISSN 1906-1714 http://www.tshe.org/ea/abstracts/2010_3-s_24.html English |
| spellingShingle | Abdul Hadi, Ahmad Hanis Izani Radam, Alias Shamsudin, Mad Nasir Selamat, Jinap Demand for Food Safety Attributes for Vegetables in Malaysia |
| title | Demand for Food Safety Attributes for Vegetables in Malaysia |
| title_full | Demand for Food Safety Attributes for Vegetables in Malaysia |
| title_fullStr | Demand for Food Safety Attributes for Vegetables in Malaysia |
| title_full_unstemmed | Demand for Food Safety Attributes for Vegetables in Malaysia |
| title_short | Demand for Food Safety Attributes for Vegetables in Malaysia |
| title_sort | demand for food safety attributes for vegetables in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/11319/ http://psasir.upm.edu.my/id/eprint/11319/ http://psasir.upm.edu.my/id/eprint/11319/2/Demand%20for%20Food%20Safety%20Attributes%20for%20Vegetables%20in%20Malaysia.pdf |