Research on the application of ceramic tableware design for young chinese consumers

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Research on the application of ceramic tableware design for young chinese consumers

This study investigates the demographic characteristics, consumption behavior, design preferences, and purchasing patterns of young Chinese consumers towards ceramic tableware. A sample primarily composed of 18-25-year-olds, predominantly female university students with undergraduate education and m...

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Bibliographic Details
Main Authors:	Wenchao, Wu, Md Yusoff, Irwan Syah, Hj Alli, Hassan
Format:	Article
Language:	English
Published:	Elite Scientific Publications 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/113105/ http://psasir.upm.edu.my/id/eprint/113105/1/113105.pdf

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