The impact of specific motivation factor on purchase intentions towards Aofei Animation derivatives among Chinese university student

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The impact of specific motivation factor on purchase intentions towards Aofei Animation derivatives among Chinese university student

Aofei Animation derivatives have become an indispensable part of China's animation industry. However, there is little literature on the impact of different uses and gratitude (U&G) on the purchase intention of Chinese college students in the dissemination process of anime derivatives. To fi...

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Bibliographic Details
Main Authors:	Ma, Yueshi, Mohd Zawawi, Julia Wirza, Mohamad, Zulkifli
Format:	Article
Language:	English
Published:	Elite Scientific Publications 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/113095/ http://psasir.upm.edu.my/id/eprint/113095/1/113095.pdf

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