Driver and barrier of purchase intention on group buying app

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Driver and barrier of purchase intention on group buying app

The global group-buying app usage rate has dramatically increased in mobile phone-based marketing. Because of its economic value and social benefits, many enterprises regard group buying apps as an essential online marketing and brand-building channel. Therefore, studying consumers’ purchase intenti...

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Bibliographic Details
Main Authors:	Jianhua, Chu, Ali, Mass Hareeza, Mohd Said, Ridzwana
Format:	Article
Language:	English
Published:	Elite Scientific Publications 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/113091/ http://psasir.upm.edu.my/id/eprint/113091/1/113091.pdf

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